#SID17 The Project! People’s Choice Winner!
Since its inception in 2001, Indesign: The Event has made a point of celebrating the exhibition space as much as its exhibitors, allowing the industry’s top creatives to transform the showrooms into interactive and immersive spaces for the purpose of surprise and spectacle. For almost a decade, the event has featured The Project – a People’s Choice award dedicated to the most impressive and most inspirational installation featured across the event’s running period. Aside from a keyword in place each year to guide design decisions, the scope of each installation is limited only to the imaginations of each respective exhibitor and a partnered architect. Perhaps inevitably and much to our enjoyment, this can often lead to some wild designs. The keyword for 2017 was CLICK, celebrating the power of instant connections. And the winner – deservedly so – was Zip Water, working in collaboration with renowned architectural firm SJB. The Zip installation featured a myriad of cascading nylon threads, suspended from the ceiling above so as to enclose the exhibition space without boxing it in with any static or impenetrable elements. The purpose of the nylon in the installation was twofold – the first reason, as suggested, was to create an ephemeral threshold, reminiscent of cascading water and fluid in a similar way to the purpose of the products within. Moving in time to any gentle breeze or an accidental brush, viewers on the outside were afforded glimpses of seemingly floating tapware, as their mirrored plinths remained largely camouflaged. The second reason, however, may not have been as evident – save for only the most investigative guests. Made from recycled plastic, the nylon threads invoke the exact cause that Zip seeks to embody. Zip not only makes water look and taste good, but investing in high quality tapware also removes the need to replace, replace, replace, and reduces our unhealthy obsession with bottled water and the plastic nightmare that comes with it.