Colour matters, it affects us daily and plays a crucial role in all our visual experiences. Colour provides energy, joy and wellbeing. Colour has an impact on our customers’ perception of our products and it influences their choices. With Scandinavian Business Seating’s Trend textiles collection, the brand draws attention to the importance of colour as an essential tool for aesthetics and communication. Through colour, the company can accentuate Scandinavian values and identity.
This year, SB Seating have placed attention on colour bringing their individual brands and products together. Colour is a strong communication tool highlighting the Scandinavian identity of their collections, and starts with the revitalisation of new colours in the HÅG collection with new HÅG Capisco Puls colours, then new colour and material ranges for RBM including both chairs and tables.
Scandinavian Business Seating will be demonstrating evolution through layered sheer curtains to illustrate how the HÅG Capisco chair mimics human movement at Rokeby Studios, 94 Rokeby Street throughout Melbourne Indesign.